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Summer v3.0 |
Mates
As part of a new brand launch Hive was asked to develop a graphic style for Mates Xplore condoms. The range is marketed to 16-25 year olds, so the concept was to create distance from existing adult brands. We created a style that reflected the youthful, hedonistic enjoyment of sex, making Xplore condoms a fashion accessory. The campaign launched throughout beach resorts in Europe achieving maximum penetration to a captive audience and included posters, a holiday survival pack and organised promotional beach games.
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