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30/08/2011
Pink Lady food Photographer of the year
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Here at Hive we have been working away on the Pink Lady® Food Photographer of the Year for a few months now, developing it’s brand identity. We’re very excited to reveal the awards are now live and we look forward to developing their marketing communications further.
The awards are an opportunity for food photographers to showcase their passion and skill; open to professionals and amateurs alike across the world, with a prize of £5,000 for the overall winner.
The awards cover nine categories, including Food in the Street, Food in the Field, and Food Portraiture. A special ‘Apple a day’ category is also included looking for the most exciting, creative, inventive and beautiful images of an apple.
Every entry into this category generates a £2 donation to Great Ormond Street Hospital Children’s Charity, the chosen charity of Pink Lady®.
Entries will be judged by a highly distinguished panel of experts including likes of Sheila Dillon, Stevie Parle, Silvana de Soissonsand Tom Aikens. Photographers and the winning images will be displayed at the world-renowned Mall Galleries, London SW1 in April 2012.
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25/04/2011
Our client Pink LadyŽ win Outstanding marketing practice - Excellence in Marketing Awards 2011
Hive are extremely proud that we played an important roll in Pink Lady winning “outstanding marketing practice” at the annual CIM Food, Drink and Agriculture Group President's Dinner and Excellence in Marketing Awards.
John Giles, chair of the FDA Group commented: "Pink Lady® is a brand that has seen incredible successes in the UK and international markets, and is the benchmark for brand strength and positioning in the primary agri food sector.”
Mark Price, managing director of Waitrose commented on Pink Lady®'s win: "No other apple variety has a level of recognition and customer awareness that comes close to Pink Lady® and is a great favourite with Waitrose shoppers.”
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04/10/2010
Bowland Stone Consumer Brochure
Bowland Stone are a hard landscaping company. We’ve created their flagship brochure around the concept 'bringing gardens to life', moving the focus from just being all about product to making a lifestyle choice - how do you use your garden?
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08/09/2010
The Typhoo Typhooalong
Objectives
• To build Typhoo’s association with Coronation Street's 50 anniversary.
• To create an engaging brand experience that reinforces loyalty for Typhoo in a fun and interesting way.
Solution
• We created a viral/microsite that utilises You Tube technology.
• Fans of both brands can record themselves OOing! the Corrie theme tune and upload to win a trip to the Street!
Mel C has even uploaded a movie!
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14/07/2010
National Mini Tasting Event
Objectives
• Increase household penetration of Pink Lady® apples
Solution
• Tie-in with Mini Cooper national summer tasting events
• We created all event graphics from the material that was handed to consumers informing them of offers and competitions to the Mini itself.
• Strong call to actions directed consumers to pinkladyapples.co.uk where they can sign up to the Pink Lady® club. This gives us a mechanism to drive brand loyalty via future marketing activity.
• There was also a direct coupon response mechanism.
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