What we do

Brand & Identity

We don't need to remind you how important your brand is. In today's world, it's everything. Your brand can inspire new things. Equally, new things are essential to your brand.

Brand-led innovation means using your brand to inspire new things, which will in turn strengthen your brand. Brand-led thinking pushes you towards new things that are big and lasting and creates long-term value.

Working with you, Hive can help you to do brand-led innovation and, more importantly, build brand-led thinking into your business minds. Briefly speaking, here's how we do it:

Step 1: Assess and Inspire

We'll work collaboratively with you to develop a thorough understanding of your brand. What it stands for, and where you want it to go. We'll assess the business situation, the market, the competitors. You'll get a shared excitement about your new direction, and a shared desired to get there.

Step 2: Think and Facilitate

We'll combine our strategic and creative brains to set a framework for the brand that will allow it to meet its goals. We'll facilitate your people to create new concepts for services, products, experiences and business models - your brand-led innovations. We'll deliver great solutions and you'll get really great ideas that both grow out of your brand and feed into it.

Step 3: Create and Action

We'll produce tangible outputs for both offline and online communications that you can take and use, turning idea into reality and getting your brand moving forward. We'll provide you with the support tools that will allow them to be used effectively as you put your brand-led innovations into action.

A unique process

The brand-led innovation process can encompass and deliver many aspects, including:

• Research, Interviews and The Customer Journey
• Brand Strategy, Positioning, Core Proposition, Brand Personality and Ideas Generation
• Name Generation, Brand Identity, Brand Guidelines
• Application of Corporate Literature, Internal Commumincations, Promotional Campaigns, Press Advertising, Point of Sale, Mailouts, Packaging, Signage, Exhibitions

You don't need all of them to create a successful brand, and we don't apply a formula - we create a unique strategy and workplan for each client.

Contact Darren about your ambitions, services, products and experiences, and we'll be happy to explore how brand-led innovation can help.

info@hivedc.co.uk
T. 0117 972 8777